Hi, my name is Sarah Leugemors.

ABOUT MY WORK

Before college, I knew very little about the field of graphic design and the role it plays in society. It has been both a challenging and rewarding journey as I have learned to use and apply such a powerful tool. I have discovered that design is the combination of intelligence, creativity, and artistic skill into one form. Design can have a powerful impact on the people who encounter and interact with it—this is a responsibility that should not be taken lightly.

My concept drives my visual execution. In the beginning stages of my creative process, I delve into heavy research. This aids in making certain my designs are unique, creative, and logical. I gather inspiration from various subjects including history, science, math, art history, and other disciplines. I write down striking words, phrases, definitions, and facts. The goal is to gather information that is interesting and thought provoking. In addition to academic research, I also draw on my own life experiences. I then take the resulting ideas and pieces of information, sifting through to connect common themes until I reach a simplified concept. Once the concept is solidified, I translate the idea visually; form always follows function. 

My designs can be described as bold, intelligent, precise, polished, tenacious, and detailed. I seek to create a delicate balance between imagery and typographic elements. Throughout my design process, I constantly reassess the problem from every angle to make sure the best possible solution is produced. There is a reason for every visual decision I make, and I believe that sweating the details is what makes the difference between good design and great design. 

A determination and desire to create excellent designs will always be an underlying part of my work. I pour my heart and soul into every project I encounter, and it may be cheesy, but design is not just what I do; it is who I am. My designs are an extension of myself, but I design for others. The goal of my work is to create something that moves people—whether they are aware of it or not. I strive to create designs that invite the viewer to take a closer look.