BMW Plant Spartanburg eLearning Course

OPPORTUNITY

Design the look of an eLearning course for BMW Plant Spartanburg.

SOLUTION

For this project, BMW brand standards did not need to be strictly followed, but it still needed to feel like something affiliated with BMW. Blue, black and white were utilized to tie the course back to the brand (the three main colors in the BMW logo). Even though white is typically the primary color of BMW designs, black was made the dominant color to make the course feel exciting and edgy and as a result help keep learners engaged with both the visuals and material.

Some designs could not be shown due to confidentiality of information and some copy was changed for showcase purposes. 

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