Think Up’s Change Management Magazine

OPPORTUNITY

Design a learning aid in the form of a magazine for newly hired consultants at Think Up Consulting that is informative and reflects the company’s fun, internal culture.

SOLUTION

This magazine utilizes strong typography and photography, bold colors, and playful copy to help new hires understand part of their new role in the company and keep them visually interested and engaged with the material. The content is broken up into bite-size sections with visual cues to take a break so the reader does not get bored or overwhelmed by the information. The four stages of change management are each categorized by a specific brand color to visually divide the content.

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