Four Points by Sheraton Best Brews Brochure

OPPORTUNITY

Design a brochure for Four Points by Sheraton General Managers that outlines and illustrates how to have a successful Best Brews experience for guests. 

SOLUTION

Because the Best Brews brochure was not going to be an outward facing advertisement, the Four Points by Sheraton branding was pushed to make something special for the General Managers. Brand colors and fonts remained the same, but the treatment and layout of how images and fonts interact was redefined. For the "Preparation" section of the brochure, a lettering system (A, B, C, D, etc.) was created to show where various Best Brews items should go in a hotel's lobby and bar area.

Photography was provided by client and iStock. 

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