HART 2023 Holiday Campaign Video Ads

OPPORTUNITY

Work with video crew (Assistant Director, Director of Photography, Camera Operator, and Grip), Producer, Prop Stylist, Location Scout, Set Builder, and Video Editor to direct one of three HART 2023 Holiday Campaign video ads (“Nana’s View”), and assist Creative Directors on set for the other two videos to ensure consistency. The goal of these videos was to quickly tell a story of how the featured HART product would be a great gift in a 15 second ad.

SOLUTION

Telling a story in 15 seconds without speaking talent is challenging. I worked with the Creative Director to reduce the scenes in “Nana’s View” to only what was needed to get the message across. The ad was also meant to be humorous, so the trick was to direct the talent to make sure the joke came through but wasn’t too cheesy. “Nana’s View” was the best performing ad out of the three videos we produced.

Creative Directors: Rodney Risling & Josh Hardy
Producer: Angel Ruff
AD: Kerstyn Scott
Director of Photography: Patrick Collard
Camera Operator: Josh Rivenbark
Grip: Bart Boatwright
Prop Stylist: Amber Gilliard
Set Builder: Greg Houghton

Behind the Scenes

Below are the director notes for “Nana’s View” I created to have on set the day of the shoot.